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The Effect of Incongruent Audio and Visual Stimuli on Memory of Written Words
Nu Minh An Ton
This study investigated the effect of incongruent audiovisual stimuli on people’s memory of written words. Twenty adults participating in the experiment were asked to memorize written words while discriminating the audio stimuli. In one condition, the video showed had congruent audiovisual stimuli while in the other condition, the video had incongruent audiovisual stimuli. The hypothesis was that people with video that had the same audio and visual would remember more words than the people with video that had conflicted stimuli. The results paired with the t-test indicated that the number of words recalled by the participants with matched audiovisual video is significantly higher than the number of words recalled by the participant with video that had different audio and visual. This supported the hypothesis showing that the auditory has an effect on word recalling. This finding can lead to future researches on improving memory by combining the audio and visual stimuli.
Supervising Instructor & Course Number: Grace Chan, Psyc 110 (“Experimental Psychology”)
MemoryAuditory StimulationVisual Stimulation